Peesafe Toilet Hygiene Startup Raised $1 Million via Convertible Debentures


Gurugram based O2O Global Brand for Toilet Hygiene PeeSafe which manufactures toilet seat sanitizer spray PeeSafe has raised $1 Million via Compulsory Convertible Debentures (CCD) notes which from it existing investors and new investors The fund will be deployed for accelerate its growth by expanding into international markets of US & South Africa.

Toilet Hygiene Startup PeeSafe

The new investors include – Shivani Singh – VP Star TV, Rahul Maroli – VP Ola Cabs, Shekhar Agarwal – Amar Securities, Mitesh Shah – CFO BookMyShow, Siddhartha Banka, Manoj Bengani, Prabhat Verma, Anshul Dave – 50K Ventures and Sanjay Gehani. While existing investors include Alfa Universal Ventures, Green Shoot Capital, Venture Catalysts, and others.

Last year, PeeSafe run by Redcliffe Hygiene Pvt Ltd had raised $1million from a bunch of leading investors including Dheeraj Jain of Redcliffe Capital, Ex-Unilever’s Govind Rajan, Ex-P&G’s Amit Choudhary, and Startup Buddy founder Amit Singal.


PeeSafe is a toilet seat sanitizer spray that has sold 500,000 units since its inception in 2015, as per the company. PeeSafe has expanded significantly in the last eight months with product placement in all major modern trade chains in all me ..

Founded by the husband-wife duo of Vikas and Srijana Bagaria, PeeSafe is an isopropyl alcohol-based toilet seat sanitizer in the form of a quick-drying aerosol. Redcliffe Hygiene has also entered other sub-personal hygiene segments through products like GymSafe, PalmSafe and MoskitoSafe, according to the statement.

The company, which claims to have sold 1 million pieces since its launch, also draws a big chunk of its sales from corporates which are subscribing to its washroom sanitization program.

According to the company, it has a presence in more than 1,000 pharmacy chains, e-commerce sites as well as general stores. The global hygiene startup is also in advance talks to raise $5 million round from family offices by March this year. As per different industry studies, revenue in the Feminine Hygiene segment expects to touch $41 million in 2018. The market is expected to grow annually by 5.4 percent (CAGR 2018-2021).