Wireless charging company powerbyproxi
For Wireless charging for their iPhone edition – iPhone x and iPhone 8 smartphone. An Apple spokesman confirmed the acquisition, which was earlier reported in New Zealand media. Wireless charging allows users to recharge devices by placing them on a pad or other surface rather than inserting them in a cradle or attaching a cable.
PowerbyProxi was founded in 2007 to develop wireless charging technology that lets people charge smartphones and other devices without requiring a cord. PowerbyProxi has developed the Proxi-Module, a modular wireless power system that can adapt and integrate into a wide variety of products and situations, delivering up to 100 watts of power to devices like drones and robots.
Since Apple made wireless chargers to go with its latest iPhones, it’s safe to say that it already has a team working on the technology. It sounds like the tech titan wants to expand its presence in the space, though, because it has just purchased New Zealand company PowerbyProxi.
The Auckland firm is best known for creating the Proxy-Module platform, a modular wireless power and data system that can be adapted and incorporated into various types of devices to give them wireless capabilities. A few years ago, Samsung also invested $4 million into the firm but clearly didn’t snap it up completely.
Apple senior vice president of hardware engineering Dan Riccio has confirmed the acquisition to Stuff New Zealand, saying that the company wants “to bring truly effortless charging to more places and more customers around the world.” He didn’t say how much money changed hands, but according to on the investor info Stuff gathered, it could be in the upper tens of millions of dollars. PowerbyProxi chief Fady Mishriki revealed, however, that his team is joining Apple but will continue working from their native country.
With the introduction of the iPhone 8, iPhone X, and Apple Watch Series 3 this past September, Apple laid out its vision for a simplified form of charging that works with the Qi industry standard and, at least in part, justifies its removal of the headphone jack and its investments in Bluetooth accessories. To that end, Apple is planning to release a charging mat, due out next year, called the AirPower that will simultaneously charge any glass-backed iPhone and Apple Watch alongside the wireless AirPods earbuds.